Monday 4th April, London: Atopia, the premium non-alcoholic spirit, is launching two brand new flavours, Rhubarb & Ginger and Hedgerow Berry, to add to its award-winning range.
Expertly curated by master distillers, both of the delicious new flavours have won top honours in The Spirits Business’ 2022 Low & No Masters competition. Atopia’s Rhubarb & Ginger and Hedgerow Berry are each copper pot distilled before being blended with natural botanicals and flavours – Atopia doesn’t compromise on flavour, so drinkers don’t have to compromise on taste. Perfectly crafted to elevate mindful drinking moments, the new additions to the portfolio are the ideal accompaniment to any occasion, whether you’re hosting friends at the weekend, or enjoying a mid-week wind down at home.
Atopia’s Rhubarb & Ginger harnesses the power of complex natural flavours with notes of juicy fruits including green apple, rhubarb, and a hint of pink grapefruit, followed by the gentle heat of ginger on the palette.
Atopia’s Hedgerow Berry’s spirit base is a compote of tart blackberries, redcurrants, and raspberries, with floral undertones of rosehip and pomegranate, and just a hint of spice.
The growing Atopia range comes as the NoLo category continues to increase in popularity, with a recent survey by the brand finding that not only was Dry January participation up from last year, nearly half of UK drinkers (48%) choose to moderate their alcohol intake all year round, showing a real, considered shift towards mindful drinking1. Elevate your alcohol-free home bar this summer with the Atopia range’s easy to make cocktails with each flavour from Atopia’s Rhubarb & Ginger Mojito or Atopia Hedgerow Bramble to showcase to friends and family just how tasty moderation is.
Simple yet delectable spritz serves are also an option; perfect for a gathering such as: the Atopia Rhubarb & Ginger with Raspberry & Rhubarb tonic or Atopia Hedgerow Berry Spritz with Pomegranate & Elderflower cordial and tonic.
Join the moderation revolution and purchase Rhubarb & Ginger from 2nd April from Waitrose and Amazon for £23 RRP.
Hedgerow Berry will be available to purchase for £23 RRP from 2nd April in M&S and Amazon.
For more information, images or samples, please contact Amelia Proffitt at W Communications via firstname.lastname@example.org.
Delicious Cocktails To Enjoy
We have created a range of special, yet accessible cocktails to try at home. Explore our alcohol-free cocktail menu.
Atopia believes when you choose to drink more mindfully, it shouldn’t mean a compromise on quality or taste. Atopia Spiced Citrus is a premium non-alcoholic spirit with a tantalising and refreshing taste sensation of zesty citrus meets aromatic spice. An intriguing flavour balance of sweetness and bitterness, sharpness and depth. Atopia Spiced Citrus has been created and exquisitely crafted under the watchful eye of Lesley Gracie, our award-winning Master Distiller at Hendrick’s Gin. It’s expertly distilled in a Copper Pot Still with natural botanicals of orange, juniper, coriander, angelica root and lemon, and then blended with natural flavours of orange blossom, wormwood and spice. Best served over ice, mixed with premium tonic water, and garnished with a slice of orange. It is a celebration, not apology, for those who want to moderate their alcohol consumption.
Atopia is a part of William Grant & Sons, 10-time winners of Distillers of the Year in the International Spirits Challenge and eight times Distiller of the Year in the International Wine and Spirits Competition.
About William Grant & Sons
William Grant & Sons Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including Monkey Shoulder, the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® and Tullamore D.E.W® Irish Whiskey.